The LEGO Provider History

The LEGO brick has changed into a worldwide feeling that is all the a part of the cultural cloth as Billund, the little area in Denmark where everything began. But the company’s trend into a market giant was not without its reveal of setbacks and complications. One of those came in 1942 every time a warehouse flame consumed nearly all of the plaything manufacturer’s wooden share, leading Ole Kirk Christiansen to make a crucial decision.

He decided to change the company faraway from wooden toys and toy cars, which had been the bread and butter, and move into cheap toys. It would be a major alter for the family-owned organization, and the one that was not initially well received.

A reporter noted that “plastics will never replace very good, solid wood. ” But Godtfred Christiansen persevered lego and a leading position of vdr and started to try out new models that employed plastic. The first tentative step was your introduction on the Programmed Binding Stones that held together to prevent block systems from toppling on children.

The new Profano bricks would not become the iconic toy that we all know today until 1949. Until then, the interlocking bricks were mare like a construction toy than an actual building toy. It was likewise not till 1958 which the satisfying simply clicking coupling program started to be a standard characteristic.

Throughout the 1972s, the company ongoing to develop in production and market reach. The company added Legoland theme parks to the mix and brought in more advanced lies that were geared toward older prospects, including the Technic line of small parts such as axles, gears, levers, and general joints.